Jason Ghidella

MathWorks

Last seen: Today | Active since 2004

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Simulink Product Marketing Manager

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Published

Beyond Tools: Building the Skills Engineers Need for AI-Enabled Digital Engineering
Why do some digital engineering initiatives scale while others stall? The difference is often not technology, but workforce...

23 hours ago

Published

The Real ROI of Simulation: Preventing Errors Before They Exist
In my previous blogs, I’ve emphasized the importance of simulation for early verification as the key ROI of Digital...

13 days ago

Published

From Models to Binaries: Where the Software Bill of Materials Fits in the Digital Thread
In brief: This article explains why an SBOM is more useful when it is treated as part of the engineering workflow,...

3 months ago

Published

Automatic Code Generation: The Unbroken Link in the Digital Thread
Digital engineering is getting a lot of attention right now and for good reason. Teams across aerospace, defense,...

3 months ago

Published

You Would Not Trust a Human Without Evidence. Why Trust an AI Agent?
Verification, standards, and the role of executable models in digital engineering Trust Is Proven, Not Assumed In the...

4 months ago

Published

Why MBSE Still Breaks at the Seams and How SysML v2 Could Help
Model-Based Systems Engineering (MBSE) promises better decisions, stronger traceability, and clearer alignment across...

5 months ago

Published

Bridging the Gap: Why Verification is the Missing Link in Your Digital Thread Strategy
The Aerospace and Defense industry is rapidly embracing digital engineering practices to accelerate innovation and maintain...

5 months ago

Published

Are You Focusing on the Wrong Parts of Digital Transformation?
Surprising Insights from Aerospace & Defense Engineers    If you are leading digital transformation in...

6 months ago

Published

Is the V-Diagram Still Relevant for Digital Engineering?
Every engineering organization is trying to move faster, make better decisions earlier, and align teams that come from...

6 months ago

Published

Digital Engineering vs. Digital Transformation: A Conversation That Clarifies the Difference
“Isn’t digital engineering just another way of saying digital transformation?” It’s a question we hear often and one that...

7 months ago

Published

Beyond Links: Which Kind of Digital Thread Are You Actually Building?
Why simulation-driven digital threads are the difference between connected data and digital engineering The Problem Is Not...

7 months ago

Published

No, Scanning to PDFs Isn’t Digital Engineering
How to tell digitization from real change I said this in a recent conversation with Kirsten McCane and a few of our AeroDef...

8 months ago

Published

Digital Engineering De-coded: Illuminating the Future of Engineering
The world of engineering is undergoing a seismic transformation. Digital engineering is no longer a buzzword; it’s the...

8 months ago