Director of Digital Marketing and Campaigns

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Job Summary

MathWorks is seeking a Director of Digital Marketing and Campaigns to lead global campaign strategy, digital marketing programs, and web experiences that support long‑term customer value.

This person will lead a team to define, evolve, and drive MathWorks’ digital campaign and promotion strategy, ensuring that campaigns, channels, technical marketing, field marketing, and sales operate as a cohesive, intentional system to support customer adoption, expansion, and sustained usage.  As MathWorks business and go‑to‑market model continue to evolve in a SaaS and customer success world, this leader ensures the campaign and promotion strategy evolves with it—remaining grounded in customer needs, product realities, and market context—while maintaining clarity, focus, and credibility with technical audiences.

If you are a strategist, thinker, leader, and communicator who can also ruthlessly prioritize and deliver on execution and outcomes, grounded in the worlds of engineering and science, this role is for you.

Responsibilities

• Lead and develop senior marketing leaders across campaign strategy, web, and digital promotion
• Set and evolve campaign strategy in response to business priorities, customer behavior, and market realities
• Partner closely with Sales, Customer Success, Product and Industry Marketing, Marketing Operations and regional teams worldwide
• Define and execute the global campaign framework, including planning, prioritization, and measurement
• Ensure programs support adoption, expansion, and long‑term customer value in addition to acquisition
• Guide digital marketing strategy across web experiences, digital and paid promotion, and search
• Apply strong judgment while influencing channel and investments strategies based on market and go‑to‑market context
• Establish clear success metrics and governance that emphasize meaningful outcomes

Minimum Qualifications

• A bachelor's degree and 20 years of professional work experience (or equivalent experience) is required. 8 years management experience is required.

Additional Qualifications

• 5+ years of demonstrated experience managing people managers
• 10+ years of B2B marketing experience, including leadership roles in digital marketing or campaign management
• Deep understanding of marketing and market requirements in engineering‑led, technical markets
• Experience operating in subscription or SaaS‑based software business models
• Proven ability to define frameworks, guide complex systems, and build alignment across teams
• Strong people‑leadership, communication, and cross‑functional collaboration skills
• Comfort operating in a global environment with sensitivity to governance, privacy, and responsible AI use

Why MathWorks?

It's the chance to collaborate with bright, passionate people. It's the opportunity to accelerate the pace of discovery, innovation, and learning in engineering and science. And it’s a commitment to doing the right thing—for each individual, our customers, and the local community. We cultivate an enjoyable, participatory, and rational environment that champions individual growth, encourages initiative, values collaboration, shares success, and rewards excellence.

MathWorks develops MATLAB and Simulink, the leading technical computing software used by engineers and scientists. The company employs more than 6,500 people in 16 countries, with headquarters in Natick, Massachusetts, USA. MathWorks is privately held and has been profitable every year since its founding in 1984.

YOU + MathWorks = Unlimited Possibilities

Apply now